ALINE and GURU Launch Online Training Center for Cycling Insoles
Wilton, Conn. (June 15, 2015) – ALINE Systems, an official partner of GURU (a Dorel Sports brand), has launched a new online training center for the brand’s cycling-specific insoles.
“ALINE is committed to providing our retailers with the necessary tools to engage consumers with our product,” said Derek Carroll, ALINE President. “Access to online training will allow our retailers to easily retain product knowledge and deliver outstanding results for their customers.”
ALINE partnered with GURU in 2013 to launch a new cycling-specific insole available exclusively to GURU retailers. Utilizing a laser-guided fitting platform, ALINE insoles provide a full-foot interface to properly align a cyclist’s legs to deliver optimal pedaling performance from the ground up.
“GURU recognizes the value in delivering a complete bike fit experience that goes beyond bike positioning,” said Morten Kristiansen, GURU General Manager. “ALINE provides our retailers with access to a premium brand to elevate their fit services.”
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. In Recreational/Leisure, brands include Cannondale, GURU, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel’s Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US$2.6 billion and employs 6,300 people in facilities located in twenty-four countries worldwide.
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