ALINE and GURU Launch Online Training Center for Cycling Insoles
Wilton, Conn. (June 15, 2015) – ALINE Systems, an official partner of GURU (a Dorel Sports brand), has launched a new online training center for the brand’s cycling-specific insoles.
“ALINE is committed to providing our retailers with the necessary tools to engage consumers with our product,” said Derek Carroll, ALINE President. “Access to online training will allow our retailers to easily retain product knowledge and deliver outstanding results for their customers.”
ALINE partnered with GURU in 2013 to launch a new cycling-specific insole available exclusively to GURU retailers. Utilizing a laser-guided fitting platform, ALINE insoles provide a full-foot interface to properly align a cyclist’s legs to deliver optimal pedaling performance from the ground up.
“GURU recognizes the value in delivering a complete bike fit experience that goes beyond bike positioning,” said Morten Kristiansen, GURU General Manager. “ALINE provides our retailers with access to a premium brand to elevate their fit services.”
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. In Recreational/Leisure, brands include Cannondale, GURU, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel’s Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US$2.6 billion and employs 6,300 people in facilities located in twenty-four countries worldwide.
805.553.9746 | firstname.lastname@example.org
When the difference between a first or fifth round selection can hinge upon tenths of a second, athletes will do everything they can for that extra advantage. Within IMG Academy’s NFL Combine training program, the Athletic and Personal Development staff have been proactive in the research and application of performance technologies to encourage their athletes to reach the next level. ALINE Systems, a leader in movement efficiency and functional mechanics, is one of a number of performance companies who lend their expertise. ALINE’s role during the initial NFL Combine athlete assessments was to evaluate each athlete’s lower body mechanics. Adrian Hubbard, a 6’6’’, 252-lb standout linebacker for the Alabama Crimson Tide, was one of several players who took special interest in the ALINE advantage.
As part of the initial assessment, Hubbard was fit using cutting-edge fit stand technology and provided a pair of ALINE Performance Insoles. He quickly noticed the difference in power transfer and response when working on his approach and agility drills, “I can really feel my legs staying straighter and my knees don’t collapse inwards. A lot more powerful and quicker response.” With his body in the correct bio-mechanical position, power was being driven to the proper engines to fuel him. Hubbard, a Georgia native, opted out of his final year of eligibility to chase his NFL dreams. During his tenure at Alabama with Coach Nick Saban, Hubbard won 2 BCS National Championships, 1 SEC Championship and garnered multiple personal accolades.
Recently, Hubbard was fortunate enough to be one of the elite athlet’s selected to play in the Reese’s Senior Bowl. In the midst of a hectic training and travel schedule he forgot to transfer his ALINEs into his practice cleats on Day 1 of Senior Bowl practice, and felt something was off. He did not make that mistake again during practice or during his game, and made an impressive six tackles at the Senior Bowl. At the conclusion of the game, in the hustle and bustle of interviews and saying goodbye to fellow pigskin warriors, Hubbard forgot to retrieve his cleats with the ALINEs inside. Once back on the IMG Academy campus, he was relieved to find another pair waiting for him.
IMG Academy aligns with a variety of industry leading performance companies to provide each NFL Combine athlete with every edge possible leading up to the ‘world’s toughest job interview’. The integration of ALINE provides athletes with a product and service that not only prevents future injuries, but also helps increase athletic performance though proper alignment.
ALINE is excited to share our list of Winter Games Athletes using our product at ESPN X Games and now to represent their countries. These elite athletes are like you, they want to Move Better so they Feel Better and Perform Better. If ALINE can do it for them, we can do it for you! Let’s root on our US Winter athletes as well as our athlete friends from around the world!
|Danny DavisLouis Vito||Snowboard HalfpipeSnowboard Halfpipe||USAUSA|
|Aimee Fuller||Slope Style Board||Great Britain|
|AJ Kemppainen||Free Style Skiing||Finland|
|Henrick Harlaut||Free Style Skiing||Sweden|
|David Wise||Free Style Skiing||USA|
|Isabel Derungs||Slope Style Board||Switzerland|
|Silje Norendal||Slope Style Board||Norway|
|Yuki Tsubota||Free Style Skiing||Canada|
|James Woods||Free Style Skiiing||Great Britain|
|Sven Thorgren||Slope Style Board||Sweden|
|Charles Guldemond||Slope Style Board||USA|
|Kim Lamarre||Free Style Skiing||Canada|
|Jamie Anderson||Slope Style Board||USA|
The IMG Junior Golf Tour teed off in Oxford, Pa. for the ALINE Systems Junior Open at Wyncote Golf Club, Oct. 26-27. Chilly temperatures and high wind gusts could not stop the competition from heating up among a field of 68 players from seven states. In the Boys 15-18 division, Liam McAnally of Downingtown, Pa. carded solid rounds of 76-79 to secure his first-career Tour victory. “It was very cold and windy out there so I just tried to focus on keeping my shots low and out of the wind as much as possible,” McAnally said of his performance. “The key for me was my short game; being able to get up and down when I missed greens.”
McAnally recently finished fifth in the Pennsylvania Interscholastic Athletic Association (PIAA) state tournament. Incidentally, McAnally wore a pair of ALINE insoles, which he says he has in every pair of shoes he owns, through the weekend.
In the Girls division, 13-year old Kaitlyn Lees of Bryn Mawr, Pa. turned in scores of 87-76 to secure the victory. Meanwhile, Alex Chin of Chatham, N.J. finished with rounds of 78-81 to claim his second Tour title after winning his division at Berkshire Valley earlier this month.
Title sponsor ALINE Systems provided all participants with free ALINEment analysis on site, and sponsored the #PowerStraightUp par-five contest on the ninth hole. Winners in the par-five contest were chosen for achieving the lowest aggregate score, with Andrew Bowyer of Summit, N.J. and Kaitlyn Lees earning free pairs of ALINE insoles for their performance.
The ALINE Systems Junior Open marked the sixth event on the IMG Junior Golf Tour calendar, and the last Northeast event in 2013. The event was hosted by Wyncote Golf Club, which is ranked by Golf Magazine as the ‘No. 5 course you can play in Pennsylvania.’ AJGA Performance Based Entry was awarded to the top five finishers in the Boys division and the Girls division winner. The Tour gets back underway at the PGA Golf Club – Ryder Course in Port St. Lucie, Fla., Nov. 9-10. The Tour will return to the Northeast in 2014 at Heron Glen Golf Club in Ringoes, N.J., April 5-6.
– To see original article plus more visit IMG Junior Golf Tour site at: http://www.imgjuniorgolftour.com
Endurance athletes are sick, mentally mind you, not physically. Who in their right mind would impose such punishment on their bodies, on purpose?! Ultra-marathons, Tough Mudders with electrocution on the course, Iron Man triathlons, obstacle races, multi-day team relay races and even circumnavigation of the globe as a solo-sailor. The rise in popularity of these events shows that this sickness is spreading to pandemic levels, but who can blame them? The desire for humans to push the limit is nothing new. Trace the lineage as far back as you would like; Pheidippides running to the city of Athens to alert the Greeks of victory in battle. But as we all know, sadly, the Grecian courier and father of today’s modern Marathon expired upon reaching the finish. Although this is a dramatic example, it is at the core of why ALINE Systems is in business. Endurance athletes desire to do just that…Endure! Against all proper thinking, against doctor’s orders and while ignoring all symptoms of pain and injury….Endure.
On the second weekend in November in Venice, FL the Rev3 70.3 Triathlon (www.rev3tri.com) took place. This tri-skilled competition involves swimming 1.2 miles, biking 56 miles, and then running a half marathon for 13.1 miles. Enter Jeremy “Max” Fennell (www.maxfennell.net). Max is a 26 year old triathlete. He is aspiring to be the first U.S. African-American triathlete to receive his Pro card and make the 2016 U.S. Olympic team. No pressure Max!! As a former soccer player and track athlete, Max was unaware of the sport of triathlon. In just three years his rise through the ranks has been nothing less than meteoric landing himself on the podium 5 out of 8 races in 2013. Along with this Cape Canaveral style ascent through the stratos of triathlon comes hours upon hours of training. Swimming through the frigid, murky open water in suburban Philadelphia, cycling thru the famous Valley Forge Park and pounding the pavement thru all reaches of the Delaware Valley. Oh, well hello Plantar Fasciitis; how do you do Medial Tibial Stress Syndrome; nice to meet you Rotator Cuff, welcome to the party Hallux Valgus/Bunions. While all of these overuse injuries may seem severe, they are ALL reversible and avoidable. Improper and unsupportive footwear, unnatural surfaces and moving inefficiently and out of alignment are the cause…and ALINE is the cure!
Above you will see Max’s ALINEment Evaluation and Analysis performed at the ALINEment Center on IMG Academy’s (imgacademy.com) campus. We place the athlete’s in a static and dynamic position to illustrate basic movement patterns and functional biomechanics. Through this evaluation we are able to identify mis-alignments, movement inefficiencies, muscular imbalance and improper patterns leaving the athlete at a higher chance for injury.
In the top 2 images, Max has extreme levels of arch collapse in both feet with excessive pronation patterns as shown by the medial malleoli (ankle bone) slamming into the middle post. Follow the laser upwards and you will see valgus (knock-knee) knee patterns both statically and dynamically. How does an athlete of his caliber generate such power and results from feet that more closely resemble powder skis then a strong, powerful, athletic foot?!
In row 2 we now do the same evaluation, but we place the athlete on top of ALINE Foot Suspension System Insoles. Notice the change in the bottom right image…neutral balance of the feet and ankles between the posts. Knees tracking directly over the first and second toes with laser bisecting the tibial tuberosity and patella. This is what will produce real balance and power without compensation. This is ALINEment!!
The demographics tell the story of the endurance population in America. On average, triathletes are from high socio-economic backgrounds with median incomes of $126,000. Average age: 38, 59.6% Male, 39.5% Female. 52.9% of active population between the ages of 30-44. 49% report white-collar jobs while 19% report professional jobs such as doctor, lawyer or accountant. These numbers are transferable across the entire endurance community; astronomically higher than our orthodox American sports. This begs the question…how do such smart people make such bad decisions about their physical, kinetic health? Type A, hardcharging, goal setting, company owners, and champions of the corporate world are now attempting to dominate the world of endurance only to wear themselves down to the bone, literally. The same characteristics that has driven their professional success is also the source of their “itis”…tendonITIS, plantar fasciITIS, and arthrITIS!
As Max will soon find out ALINE Systems can bring you to the next level. Max has not made the Olympic Team. He is not a pro. On Sunday’s Rev3 70.3 Triathlon Max placed a disappointing 9th place in his age group. On Monday, Max was introduced to ALINE. 2014 should be interesting…
Recently the Puerto Rican National Basketball team made the pilgrimage to IMG Academy in Bradenton to prepare for the FIBA Americas Cup taking place in Caracas, Venezuela through August and September. ALINE was in the house to evaluate and assess our caribbean neighbors. The Puerto Rican team is comprised of Puerto Rican nationals, NBA, and NCAA Division 1 players that took advantage of all IMG had to offer. One of the services the guys immediately we’re intrigued by was the ALINE Systems Functional ALINEment Assessment. Andres Rodriguez was the first to enter the ALINEment Center inquiring about the assessment and ALINE Performance Insoles. Once the ice was broken, the rest of the team fell in. They could all immediately see the benefit and impact ALINE had on their lower bodies and could see how this would reflect on the court. Enrico Encarnacion, the director of Sports Medicine for the National Team, took a special interest in the assessment. Seeing players on a day to day basis, treating for overuse issues, and dealing with the previous injuries from years of high level competition, he was acutely aware of the beneficial impact a product such as ALINEs would have on his athletes.
Being selected as a member the national team creates a feeling of pride, professional success and patriotism while selecting a coach from a foreign nation to manage your national team brings about a feeling of failure, question and thievery for some. Nonetheless, its still a common occurrence. A perfect example of this is in the world of soccer. From 2008 to 2012 Fabio Capello, an Italian, coached the English National Soccer Team, who are widely known as the birthplace of “footy”. More recently Jurgen Klinsmann, from the Netherlands, was hired to the helm of the US National soccer team. The lack of success of a previous regime lends itself to heading in a new direction, with a new coach, adopting a completely new style which has proven more successful.
On July 18th, Francisco “Paco” Olmos, a Spaniard, was hired as the new coach for the Puerto Rican National Basketball team. Amid much controversy Carlos Beltran, the President of the Basketball Federation for Puerto Rico stated, “I had to, the team needed a change”. If you follow basketball on an international scale, you should be well aware of the success of the Spanish National Team. They have been consistently ranked in the top 5 internationally over the past decade as well as claiming silver in the past two summer olympic games
One of the early decisions Coach Olmos made was to remove the team from the hoopla associated with the change and bring the team to IMG Academy in Bradenton, FL to train for the FIBA Americas Cup. IMG is quickly becoming the chosen destination for the world’s elite athletics. The “one-stop shop” of athletics, performance, and medical facilities on one campus has made IMG even more attractive than the year round perfect weather. While on campus, some of the more noteworthy athletes to cross the path of ALINE’s own, Jonna Pento, were JJ Barea (NBA – Minnesota Timberwolves/Dallas Mavericks), Carlos Arroyo (Ex-NBA – Miami Heat), and Renaldo Balkman (Ex-NBA – NYKnicks/Denver Nuggets). The overriding trend seen throughout the entire PR Team’s evaluation were the typical signs of the stress from playing on an unnatural and unforgiving surface associated with basketball. Collapsed arches, repetitive ankle sprains/strains and excessive pronation syndrome. ALINE to the rescue!!! Before the team’s departure they invited Jonna into their private practice at IMG for pictures and to present him with official team apparel.
A last second three point shot by Alex Galindo ricocheted out as the Boricuas claimed silver 91-89 on September 11th as Puerto Rico lost a thrilling game to Mexico in the finals of the FIBA Americas Cup. Before the final game began both teams had already clinched spots for the 2014 FIBA World Cup. Since then all of the Puerto Rican players have dispersed to professional teams throughout the globe.
Just the other day the phone rang with a mysterious unknown number from Louisiana. When I picked up Renaldo Balkman was on the other end. The Dallas Mavericks had seen how productive his performance was during the America’s Cup and picked him up for a pre-season contract. Renaldo was so impressed with his performance on top of ALINE Insoles all he wanted to know was…”Jonna, what do I have to do to get my hands on more pairs?!”
- Written/Edited by: Jonna Pento